Vanitha
Swaminathan

Associate Dean, Professor, Author

Vanitha Swaminathan, Associate Dean for Research and Strategic Initiatives and Thomas Marshall Professor of Marketing at the University of Pittsburgh School of Business, is releasing a groundbreaking book this October titled Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World.

Rapid changes in technology and the rise of artificial intelligence (AI) have ushered in a new era of hyper-digitalization. This transformation impacts how organizations operate, redefining traditional marketing roles and creating new ones that demand cross-functional collaboration.

Join us for an hour-long webinar exploring this phenomenon and the book’s key insights. Learn how marketers and technologists can navigate the sweeping changes of the AI age using a framework for strategic brand thinking designed for the workplace of tomorrow.